Κατασκευή Ιστοσελίδων στο Ηράκλειο Κρήτης: Πώς να Δημιουργήσετε την Ιδανική Online Παρουσία

Στην εποχή μας, η ψηφιακή παρουσία είναι αναπόσπαστο κομμάτι κάθε επιχείρησης. Ειδικά στο Ηράκλειο Κρήτης, όπου ο τουρισμός, η τοπική επιχειρηματικότητα και οι σύγχρονες ανάγκες της αγοράς απαιτούν καινοτόμες λύσεις, η κατασκευή μιας επαγγελματικής ιστοσελίδας μπορεί να κάνει τη διαφορά. Αν σκέφτεστε να επενδύσετε σε μια ιστοσελίδα, αυτό το άρθρο θα σας καθοδηγήσει για να κάνετε τη σωστή επιλογή.

Γιατί είναι σημαντική η ιστοσελίδα για μια επιχείρηση στο Ηράκλειο
Το Ηράκλειο είναι μια πόλη γεμάτη ζωή, με πληθώρα επιχειρήσεων που ανταγωνίζονται για την προσοχή ντόπιων και τουριστών. Μια καλά σχεδιασμένη ιστοσελίδα:
• Διευκολύνει την πρόσβαση στους πελάτες σας: Σκεφτείτε έναν τουρίστα που αναζητά εστιατόρια ή καταλύματα. Αν η επιχείρησή σας δεν εμφανίζεται στις πρώτες θέσεις της Google, χάνετε ευκαιρίες.
• Αυξάνει την αξιοπιστία σας: Μια καλοσχεδιασμένη ιστοσελίδα δίνει την αίσθηση μιας επαγγελματικής επιχείρησης.
• Προβάλλει τις υπηρεσίες σας όλο το 24ωρο: Ακόμα κι όταν κοιμάστε, η ιστοσελίδα σας δουλεύει για εσάς.

Τι πρέπει να περιλαμβάνει μια επιτυχημένη ιστοσελίδα
Αν θέλετε η ιστοσελίδα σας να ξεχωρίζει, φροντίστε να περιλαμβάνει τα παρακάτω:

1. Responsive Design
   Σήμερα, περισσότεροι από τους μισούς χρήστες επισκέπτονται ιστοσελίδες από κινητά. Αν η σελίδα σας δεν είναι φιλική προς αυτά, οι πελάτες σας θα στραφούν αλλού.
2. SEO για τοπικές αναζητήσεις
   Χρησιμοποιήστε λέξεις-κλειδιά όπως “ταβέρνες στο Ηράκλειο” ή “ξενοδοχεία Κρήτης”. Αυτό βοηθά την ιστοσελίδα σας να εμφανίζεται στις πρώτες θέσεις για όσους ψάχνουν τοπικές επιχειρήσεις.
3. Ευκολία στην Πλοήγηση
   Οι επισκέπτες θέλουν να βρίσκουν γρήγορα αυτό που ψάχνουν. Μια καθαρή και απλή πλοήγηση αυξάνει την πιθανότητα να παραμείνουν στη σελίδα σας.
4. Εντυπωσιακές Εικόνες και Περιεχόμενο
   Αν δραστηριοποιείστε στον τουρισμό ή την εστίαση, επενδύστε σε επαγγελματική φωτογράφιση. Οι όμορφες εικόνες δημιουργούν θετική εντύπωση.
5. Κλήση για Δράση (Call to Action)
   Θέλετε ο επισκέπτης να κλείσει ραντεβού ή να σας καλέσει; Κάντε το εύκολο, με κουμπιά όπως “Επικοινωνήστε μαζί μας” ή “Ζητήστε προσφορά”.

Πώς μπορούμε να σας βοηθήσουμε.
Στην Nitereso ειδικευόμαστε στην κατασκευή ιστοσελίδων που ξεχωρίζουν. Κατανοούμε τις ανάγκες των τοπικών επιχειρήσεων στο Ηράκλειο και σχεδιάζουμε ιστοσελίδες που:
• Προσελκύουν περισσότερους επισκέπτες.
• Μετατρέπουν τους επισκέπτες σε πελάτες.
• Προσαρμόζονται στις μοναδικές ανάγκες κάθε επιχείρησης.

Είτε έχετε μικρή επιχείρηση είτε μεγάλο τουριστικό κατάλυμα, μπορούμε να δημιουργήσουμε μια ιστοσελίδα που θα φέρει αποτελέσματα.

Τι να περιμένετε από εμάς
• Δωρεάν εκτίμηση και ανάλυση αναγκών: Θα συζητήσουμε μαζί σας τις ανάγκες σας και θα προτείνουμε λύσεις που ταιριάζουν.
• Συνεχή υποστήριξη: Δεν σας αφήνουμε μόνο με μια ιστοσελίδα· σας παρέχουμε συνεχή υποστήριξη για να διατηρήσετε την επιτυχία σας.
• Διαφάνεια στο κόστος: Χωρίς κρυφές χρεώσεις ή εκπλήξεις.

Θέλετε να αναδείξετε την επιχείρησή σας στο Ηράκλειο; Επικοινωνήστε μαζί μας σήμερα για μια δωρεάν συμβουλευτική και δείτε πώς μπορούμε να σας βοηθήσουμε να ξεχωρίσετε στον ψηφιακό κόσμο.

Web Design - Presentation Website
A presentation website is designed to showcase the products or services of a business to the public. Its main function is to provide information, reinforce the corporate identity and present the business on the internet in order to attract potential customers. Visitors to a presentation website can obtain information and contact the business, either through a contact form or by calling an available telephone line, but without the possibility of making purchases directly.

Typical examples of presentation websites include.
• Real Estate Agency Website
• Doctor's website
• Events Website
• Transport Reservation Website.
• Hotel or Tourist Accommodation Website.

The Process We Follow to Build a Presentation Website

A quality presentation website offers more than just an online presence:
It is a complete communication and promotion tool for the company. The creation of such a website requires a harmonious combination of design, content and functionality, elements that Nitereso professionals handle with precision and care. We rely on criteria such as security, performance and maintaining a stylish, user-friendly experience to ensure your website runs smoothly.

Safe operation and availability is a priority.
At Nitereso, we offer services that protect pages from attacks, ensuring that your website will always be available for your audience. In addition, each website is tailored to SEO requirements so that it occupies the top positions in search results. Through Google Analytics and Google Search Console, we track user data and behavior, providing valuable insights that improve your business strategy.

Responsive & Cross Platform Design
We also design with compatibility in mind with every device and platform (PCs, mobiles, tablets, smart TVs), as internet access is now mostly done by mobile devices. Responsive design adapts the appearance of your website to any screen size, offering a great browsing experience.

Why choose Nitereso?
We work with a team of experts, from project managers and developers to UI/UX designers and marketing consultants. We follow standardized quality control procedures at over 20 points to ensure each project meets the highest standards before delivery.

Villa Photography in Crete: Capture the Beauty of Luxury

Crete, with its enchanting landscapes, crystal-clear seas, and rich history, is the ideal destination for luxurious holidays. The villas on this island offer a unique hospitality experience that combines comfort, luxury, and complete relaxation. But how can you highlight the beauty and exclusivity of your villa to potential customers? The answer lies in professional-level photography.

Why Choose Our Service
Villa photography in Crete is more than just capturing images. It is an art that requires experience, attention to detail, and the ability to showcase the essence and atmosphere of the space. Our team consists of experienced professional photographers who specialize in architectural and luxury interior photography.

What We Offer
1) High-Quality Images: We use the latest equipment and techniques to ensure that your photos are high-resolution and professional-grade.

2 )Aesthetic Enhancement: With attention to composition, lighting, and shooting angles, we create images that highlight the architecture and decor of your villa, as well as the impressive views it offers.

3) Customized Services: We understand that every villa is unique. Therefore, we tailor our approach according to your needs and preferences.

Benefits for Your Business

• Increased Bookings: Impressive photos can make a difference when it comes to choosing accommodation. High-quality images attract more customers and increase bookings..
• Advertising and Promotion: Professional photos are ideal for online advertising, social media, and promotional materials.
• Reliability and Professionalism: A well-photographed villa showcases the attention to detail and quality of services you offer.

Contact
For more information and bookings, visit our website https://www.nitereso.gr/en or call us at 2810-260100. Let us help you showcase the true value of your villa in Crete.

Highlight the luxury and uniqueness of your villa with our specialized photography. Invest in professional images that will capture attention and boost your business success.

Στην ψηφιακή εποχή, η επιτυχία μιας επιχείρησης εξαρτάται από την ικανότητά της να προσαρμόζεται και να αξιοποιεί τις νέες τεχνολογίες. Στην Nitereso, είμαστε πάντα στην πρώτη γραμμή της καινοτομίας, προσφέροντας στους πελάτες μας εργαλεία που κάνουν τη διαφορά. Με υπερηφάνεια παρουσιάζουμε τις νέες μας Google Review NFC Card, ένα προϊόν που έρχεται να αλλάξει τον τρόπο με τον οποίο οι επιχειρήσεις αλληλεπιδρούν με τους πελάτες τους και διαχειρίζονται τις κριτικές τους στο Google My Business.

Τι είναι οι Google Review NFC Card;
Οι Google Review NFC Card είναι πρωτοποριακές κάρτες που ενσωματώνουν την τεχνολογία Near Field Communication (NFC). Με ένα απλό άγγιγμα της κάρτας σε οποιαδήποτε συσκευή με NFC (όπως τα περισσότερα smartphones), οι πελάτες σας μπορούν να μεταβούν άμεσα στη σελίδα σας στο Google My Business και να αφήσουν μια κριτική.

Γιατί να επιλέξετε τις Google Review NFC Card από την Nitereso;
Εύκολη Χρήση: Οι πελάτες σας δεν χρειάζεται να πληκτρολογήσουν URL ή να σκανάρουν QR κωδικούς. Με ένα απλό άγγιγμα, μεταφέρονται αυτόματα στη σωστή σελίδα.
Αύξηση των Κριτικών: Κάντε τη διαδικασία της κριτικής όσο το δυνατόν πιο απλή και άμεση, ενθαρρύνοντας περισσότερους πελάτες να μοιραστούν την εμπειρία τους.
Ενίσχυση της Εμπιστοσύνης: Οι θετικές κριτικές στο Google My Business αυξάνουν την αξιοπιστία και την εμπιστοσύνη των πελατών στην επιχείρησή σας.
Εξοικονόμηση Χρόνου: Εξοικονομήστε χρόνο από τη διαχείριση των κριτικών και αφοσιωθείτε περισσότερο στην βελτίωση των υπηρεσιών σας.
Καινοτόμα Λύση: Δείξτε στους πελάτες σας ότι η επιχείρησή σας είναι πρωτοπόρος στην υιοθέτηση νέων τεχνολογιών.

Πώς Λειτουργούν;
Η χρήση των Google Review NFC Card είναι εξαιρετικά απλή:
1) Ο πελάτης αγγίζει την κάρτα με το smartphone του.
2) Η συσκευή αναγνωρίζει την κάρτα και ανοίγει αυτόματα την σελίδα της επιχείρησής σας στο Google My Business.
3) Ο πελάτης μπορεί να γράψει την κριτική του άμεσα.

Ιδανικές για Όλες τις Επιχειρήσεις
Οι Google Review NFC Card από την Nitereso είναι ιδανικές για κάθε είδους επιχείρηση: από εστιατόρια και καφετέριες, μέχρι ξενοδοχεία και καταστήματα λιανικής. Μπορούν να τοποθετηθούν στο ταμείο, στα τραπέζια, στους χώρους αναμονής ή να δοθούν απευθείας στους πελάτες σας.

Αναβαθμίστε την Εμπειρία των Πελατών σας Σήμερα
Στην Nitereso, κατανοούμε την αξία των θετικών κριτικών και της αλληλεπίδρασης με τους πελάτες. Με τις Google Review NFC Card, παρέχουμε μια λύση που διευκολύνει τους πελάτες σας και ενισχύει την εικόνα της επιχείρησής σας.

Επικοινωνήστε μαζί μας σήμερα για να μάθετε περισσότερα και να προμηθευτείτε τις Google Review NFC Card για την επιχείρησή σας. Ας κάνουμε τη διαφορά μαζί, διευκολύνοντας τους πελάτες σας να μοιραστούν την εμπειρία τους και να ενισχύσουν την παρουσία σας στο Google My Business.

Στην εποχή της ψηφιακής τεχνολογίας, η κατασκευή μιας ιστοσελίδας δεν είναι αρκετή. Πρέπει να βεβαιωθείτε ότι η ιστοσελίδα σας πληροί όλα τα σύγχρονα πρότυπα και προσφέρει την καλύτερη δυνατή εμπειρία στους χρήστες. Σε αυτό το άρθρο, που προετοιμάστηκε από την Nitereso, θα αναλύσουμε τα 10 πιο σημαντικά στοιχεία που πρέπει να έχει η ιστοσελίδα σας το 2024.

1. Responsive Design
   Με την αυξανόμενη χρήση κινητών συσκευών, η ιστοσελίδα σας πρέπει να είναι φιλική προς όλες τις συσκευές. Το responsive design εξασφαλίζει ότι η ιστοσελίδα σας θα προσαρμόζεται αυτόματα σε οποιαδήποτε οθόνη. Η Nitereso ειδικεύεται στον σχεδιασμό responsive ιστοσελίδων που παρέχουν την καλύτερη δυνατή εμπειρία χρήστη.

2. Γρήγορη Ταχύτητα Φόρτωσης
   Η ταχύτητα φόρτωσης είναι κρίσιμη για την εμπειρία του χρήστη και την κατάταξή σας στην Google. Χρησιμοποιήστε εργαλεία όπως το Google PageSpeed Insights για να βελτιστοποιήσετε την ταχύτητα της ιστοσελίδας σας. Η Niteresoπροσφέρει εξειδικευμένες υπηρεσίες για την βελτιστοποίηση της ταχύτητας φόρτωσης των ιστοσελίδων.

3. SSL Πιστοποιητικό
   Η ασφάλεια είναι ζωτικής σημασίας. Ένα SSL πιστοποιητικό κρυπτογραφεί τα δεδομένα και δημιουργεί εμπιστοσύνη στους χρήστες σας.

4. Βελτιστοποίηση για SEO
   Η βελτιστοποίηση για SEO περιλαμβάνει την χρήση λέξεων-κλειδιών, την δημιουργία ποιοτικού περιεχομένου και τη διασφάλιση ότι η ιστοσελίδα σας είναι τεχνικά άρτια.

5. Ενσωμάτωση Κοινωνικών Δικτύων
   Διευκολύνετε τους χρήστες να μοιράζονται το περιεχόμενό σας με κουμπιά κοινωνικών δικτύων.

6. Προσαρμοσμένο Περιεχόμενο
   Το περιεχόμενο που ανταποκρίνεται στις ανάγκες και τα ενδιαφέροντα των χρηστών σας μπορεί να αυξήσει την αφοσίωση και το conversion rate.

7. Ευκολία Πλοήγησης
   Μια καθαρή και εύκολη στην πλοήγηση ιστοσελίδα βοηθά τους χρήστες να βρουν γρήγορα αυτό που ψάχνουν.

8. Σύνδεση με το Google Analytics
   Η ανάλυση των δεδομένων σας βοηθά να κατανοήσετε τη συμπεριφορά των χρηστών και να βελτιώσετε την ιστοσελίδα σας.

9. Συνεπής Ενημέρωση Περιεχομένου
   Η τακτική ενημέρωση του περιεχομένου διατηρεί την ιστοσελίδα σας φρέσκια και σχετική με τις τάσεις της αγοράς.

10. Χρήση Πολυμέσων
    Εικόνες, βίντεο και γραφήματα μπορούν να κάνουν το περιεχόμενό σας πιο ενδιαφέρον και ελκυστικό.

Συμπέρασμα
Η κατασκευή μιας σύγχρονης και αποτελεσματικής ιστοσελίδας απαιτεί την προσοχή σε πολλά στοιχεία. Ακολουθώντας τις παραπάνω συμβουλές, μπορείτε να εξασφαλίσετε ότι η ιστοσελίδα σας θα είναι έτοιμη να αντιμετωπίσει τις προκλήσεις του 2024.

Website Design for Companies in Heraklion: The Importance of a Strong Online Presence

In today's digital world, having a strong online presence is crucial for any business, no matter the size or industry. A well-designed website is often the first point of contact between a company and its potential customers, making it essential to make a lasting impression. Companies in Heraklion, Crete, are no exception, and investing in professional website design can help set them apart from the competition and reach new heights.

Why Your Website Matters

Your website is the digital face of your business, and it's the first thing most people will see when they search for your company online. It's crucial that your website accurately represents your brand, values, and services, while providing an intuitive and user-friendly experience. A good website design should make it easy for visitors to find what they're looking for and take action, whether it's making a purchase, booking a service, or contacting your company.

Website design goes beyond just aesthetics, it also includes functionality and usability. A website that is slow to load, difficult to navigate, or doesn't work well on mobile devices will quickly lose the attention of potential customers. In fact, studies have shown that most users will leave a website if it takes more than three seconds to load, and that over half of all internet traffic comes from mobile devices.

The Benefits of Professional Website Design

Working with a professional website design company can bring many benefits to your business. Here are just a few:

Increased Credibility: A well-designed website gives your company an air of professionalism and credibility, helping to build trust with potential customers.
Better User Experience: A professional website designer will create a website that is easy to use, visually appealing, and tailored to your business needs.
Improved Search Engine Optimization (SEO): A well-designed website can help improve your search engine ranking, making it easier for potential customers to find your company online.
Increased Conversions: A professional website design can help convert visitors into customers, by making it easy for them to take action, whether that's making a purchase, booking a service, or contacting your company.

Benefits of Professional Website Design

Hiring a professional website design company can bring many benefits to your business. Here are just a few:

Increased Credibility: A well-designed website gives your company an air of professionalism and credibility, helping to build trust with potential customers.
Better User Experience: A professional website designer will create a website that is easy to use, visually appealing, and tailored to your business needs.
Improved Search Engine Optimization (SEO): A well-designed website can help improve your search engine ranking, making it easier for potential customers to find your company online.
Increased Conversions: A professional website design can help convert visitors into customers, by making it easy for them to take action, whether that's making a purchase, booking a service, or contacting your company.

Choosing the Right Website Design Company

There are many website design companies in Heraklion, Crete, and it can be difficult to know which one to choose. Here are a few things to look for when selecting a website design company:

Portfolio: Look at the company's portfolio to see if their style and approach align with your needs and vision.
Experience: Choose a company with experience in your industry, as they will have a better understanding of your needs and challenges.
Communication: Good communication is key to any successful project, so make sure the company you choose is responsive and easy to work with.
Cost: Website design can be expensive, but it's important to remember that you get what you pay for. Avoid companies that offer extremely low prices, as they may not deliver the quality you're looking for.

Investing in professional website design can bring many benefits to your company in Heraklion, Crete. A well-designed website can help you reach new heights, by improving your credibility, user experience, search engine ranking, and conversions. By choosing the right website design company and investing in a strong online presence, you'll be setting your business up for success for years to come.

Product photography for your Eshop is a key move to have a successful eshop and increased profits. The eshop is a necessary condition these days as it increases sales and facilitates consumers in their purchases. E-commerce has seen a great rise as day by day more and more consumers make their purchases through eshops.

But what should precede the eshop? The answer is none other than your professional photography of the products by a specialized photographer in a specialized studio. The professional photographer must have knowledge of the special techniques that should be used as well as the appropriate equipment. The way you display your products in the eshop is directly related to your sales and is a very important action to create a successful eshop. The correct photography of your products is the most important factor to have a correct display of your products in your online store.

Nitereso has the largest and specially configured photography studio) with the largest cyclorama wall) in Crete. Our photographer Giorgos Thalassinos has the appropriate knowledge and state-of-the-art equipment with the aim of always delivering flawless results. The studio has been configured so that proper product photography can be carried out while at the same time there is the possibility of 360 degree product photography, with which your products can be presented from every angle and make the consumer have a clearer picture as if they are already in the his hands.

How do blogs help a business's website traffic to the new digital world of advertising?
We explained in a recent article how social networking platforms can increase the traffic of a business or service website. Companies that deal with web design as well as Digital marketing are aware of the enormous value that blogging has in modern times.

But what is blogging?
It is about writing successful articles, through blogs, with specific content of the object of each business that is promoted with targeted keywords that raise its SEO. Requires knowledge not only of the subject of the article but also SEO knowledge. Anyone can just create content but not Copywriting that aims to strengthen the brand.

The blog can become a useful tool for either Sites or E shops. Because the articles included in her blog can be about providing information about services, product sales, product offers, new products, ideas, campaigns, etc. The possibilities are innumerable.
A blog as it should be regularly updated on a website and contributes not only to increase its customers and maximize its profits but also its organic results in Google.

When the business combines marketing through Social media, taking advantage of the huge field and the opportunities they offer, the blog is the next step. Because the blog on a website makes it a guide and brings social media users literally to your door increasing the traffic of your business, by ranking you at the top of the search engines.

How Does an SEO Company Help Increase Organic Traffic?
With fierce competition in services and businesses, we are trying to find new ways every day to increase our customer base. In this digital world, we try to do it using several SEO tactics for website deisgn. With over 1.8 million sites operating in the digital world you have to somehow stand out from the competition. And this is where SEO, that is, Search Engine Optimization becomes necessary. As 68 percent of online experiences start with a search, an optimized site is imposed on search engines.

The amount of traffic your site receives can be both organic and inorganic. But as the top five organic search results get 67.60 percent of the total clicks, attracting organic traffic is the key to the success of any website and SEO helps a lot in attracting that traffic. So let's take a look at how Nitereso helps increase the organic traffic of your website.

What is organic traffic;
It refers to the users who drive to your site organically through the search engines and not through the means of paid advertising. When a user types something into the search engines, there is an endless list of sites that pop up, in addition to some ads that appear at the top and when a user clicks on any of these sites, they become part of that site / company traffic. In simple terms, organic traffic is what you might call free traffic, traffic that comes to your site simply because it is relevant and not because it is advertised.

Importance of organic traffic;
53 percent of website traffic comes from organic searches. This is more cost effective, sustainable, targeted to more reliable, the benefits of organic search traffic are many.

1. Long-term results
   Research shows that over 30 percent of organic clicks rank first in search engines and stay on top for a long time. While inorganic traffic stops the moment you stop the ads that attract them. So you will need to constantly manage Google ads at a fairly high cost or simply create SEO content and your site will always be at the top every time a search engine receives a query about your site.

2. Targeted audience
   Organic search results bring to your website only those who are really interested in the products and services you offer.

3. Better conversion rate
   Organic traffic is more likely to turn into customers. The more targeted audiences visit your site, the more likely they are to get involved with the services and products you offer.

SEO: increase organic traffic
There are many things that can be done to increase organic traffic to your site, but if they are not done the right way, it will be just another waste of effort. Nitereso as an SEO company has a team of SEO experts who are well aware of the tactics that can attract target customers to your site. Below we will look at the various areas in which an SEO company works to increase organic traffic.

Image optimization (Image SEO)

How long does SEO take?
There is no specific time for SEO of a website due to the complexity and the many parameters that take place in each case. In our experience the time required for the first results is usually from 3 to 5 months. ]]> https://www.nitereso.gr/en/blog/professional-architectural-photography-hotels blog/professional-architectural-photography-hotels Thu, 27 Jan 2022 00:00:00 +0000

Professional hotel photography is probably one of the most important elements in designing a successful sales strategy and developing your hotel identity.
Proper photography is one of your most powerful tools to attract your potential customers, both through your hotel website and through OTAs, increasing your customer bookings..

It is common to come across high quality accommodation, with very poor photographic material which has a negative effect on their overall sales, since the product is not presented in full. Most of the time the hoteliers fail to understand the importance of the high quality and aesthetics of the photographic material but also of the ways in which it can increase their sales, as a result of which the right investment is not made in this important energy.

At Nitereso we have experienced photographers with sufficient experience in the hotel industry. We use high-resolution cameras, architectural lenses (Tilt and Shift) to avoid distortions and achieve architectural symmetry. For aerial photography, the latest technology and high definition Drones are used, which are managed only by certified drone pilots from the Civil Aviation Authority.

Our website has several projects that our experienced team has done and could inform you about how your accommodation should be presented on social media.

]]> https://www.nitereso.gr/en/blog/kataskevi-eshop-espa blog/kataskevi-eshop-espa Mon, 08 Mar 2021 00:00:00 +0000

The NSRF grant for construction of an online store for retail companies is now a fact. Under the name "e-lianiko" the action supports 100% of retail businesses, for the construction or upgrade of an e-shop, software, equipment and advertising.
E-lianiko is an important proposition for modernization and assistance to retailers, as they have been hit hard in recent years. Each company will be awarded a total grant of up to the amount of 5,000.00 € for the acquisition of IT equipment and the implementation of intangible actions (Software / services) in order to develop / upgrade and manage an online store.

The eligible costs of the Action are as follows:

1. Servers for hosting applications - software, with its accompanying components (keyboards, screen, etc.) and the required operating system. Acquisition in the form of Infrastructure as a Service (IAAS) is also allowed
2. Computers (Desktop / Laptop)
3. Other technological equipment related to the creation / upgrade and operation of an online store (eg Network equipment, Bar code readers, printers, etc.)
4. e-shop e-shop design, development / upgrade and management services (will operate in 2 languages, as well as in a mobile responsive or dedicated mobile version environment and will be accompanied by the following software: ordering, warehousing and electronic payments, Hosting (hosting etc.)
5. Development and / or certification of digital security policy.

CAUTION! In the case of upgrading an existing online store, equipment procurement costs are not eligible.

But what are the conditions for participation in the program?

The basic conditions for the participation of companies that submit an investment proposal are the following:
• to have MAIN ACTIVITY RETAIL
• to maintain a Physical Retail Store, ie a commercial space that welcomes and serves customers
• their operation has been suspended for at least one day in the period from Wednesday 18/03/2020 onwards
• have completed (implementation, invoicing, payment and accounting of related expenses) the period from 18/03/2020 until the submission of the application, the creation or upgrade of an online store
• the Turnover of the 4th quarter of 2020 has been reduced in relation to the respective Turnover of the 4th quarter of the year 2019, by at least 20%.
• to submit an investment proposal per TIN.
• the total amount of de minimis aid the company has received in the past, including aid from this Action, should not exceed € 200,000 over three years
• to meet the conditions of application of Reg. 1407/2013.

The online store that will meet at least the following conditions:
• will work in two languages ​​as well as in a mobile responsive environment - mobile responsive
• will be accompanied by ordering, warehousing and electronic payment software
• will ensure the access of people with disabilities (PWDs) to all the electronic services offered.

Contact us to take over your online store and take your business one step further.

]]> https://www.nitereso.gr/en/blog/professional-product-photography-for-eshop blog/professional-product-photography-for-eshop Thu, 17 Dec 2020 00:00:00 +0000

Product photography for an eshop is a key move in order to have a successful shop and increase your revenue. Eshop is a necessary prerequisite while it increases sales and facilitates consumers’ purchases. Online shopping has an extreme increase while every day many people do their shopping via shops.
You may wonder what you should do before an eshop’s design? The answer is professional product photography done by a professional photographer in a specialised photography studio. The professional photographer should have knowledge of specific techniques that should be used while also have the appropriate equipment. The way your products are featured in your shop is directly related to your sales and consists an important move so that you have an accomplished eshop. The right product photography is the most important factor in order to have your products viewed appropriately in your eshop.

Nitereso offers a specially constructed and modern photography studio with the largest cyclorama wall in Crete. Our professional photographer George Thalassinos has the expertise knowledge and state of the art photography equipment in order to deliver flawless results. The studio is designed to conduct a proper product photography while we offer 360 degrees product photography, a technique which enables your products to be presented from every angle and make the consumers have a more clear view as if they hold your products in their hands.

]]> https://www.nitereso.gr/en/blog/eshops blog/eshops Wed, 16 Dec 2020 00:00:00 +0000

Do you wonder if eshop design is worth the time and money? Online shopping has skyrocketed the last years with 2020 being the peak year due to COVID-19 and lockdowns. According to studies from 30/12/19 until 05/04 we faced a rapid increase in the expenditure at online shops by Greek consumers by 134% weekly in comparison with 2019. It is worth to mentioning that the first lockdown in Greece began on March 2020 and ended on May the same year. With closed shops consumers turned to shops for shopping.
For the period of the second lockdown analysts predict that the revenues from online shopping will be above 30%, while this percentage had already been reached before the second lockdown. Meanwhile, experts estimate that until 2025 the volume of sales via online shopping in Greece will have become a lasting consumers’ behaviour.
Many consumers have not done online shopping before but according to a survey conducted by Google, 50% of those that made an online purchase will continue to shop online in the future.

The best investment you can make for the years to come is to design an eshop for your business. The world has entered a new era where online shopping has taken the merits on consumers choice and businesses should follow this new wave in order to survive and increase their profits. Nitereso stands by your side in this new endeavour by designing and constructing a sound eshop with fast speed and safe purchases by your clients. Book a meeting and come to discuss with us your business’s needs and gain outstanding results.

]]> https://www.nitereso.gr/en/blog/increase-instagram-account blog/increase-instagram-account Sat, 19 Sep 2020 00:00:00 +0000

Technology makes big steps forward everyday and everything evolves with it. The Internet has unfolded a different era and broaden the horizons by making the hospitality industry more accessible and inspiring people to travel more.
According to many research, more than 50% of people between 18-65 years old, make a booking basis on an Instagram post and how “instagramable” is the place that they will visit. For these and many more reasons Instagram is nowadays the most important platform for others to discover your lodge if you create a successful storytelling for your business.

1. Business profile

First thing that should be done is to turn your Instagram account to business so that it has access to many tools which will assist the promotion of your profile. Don’t forget to connect your Instagram profil with your Facebook account.

2. Username

The username on Instagram should be clean and simple, ideally the same as your business name.

3. Content

Choose the colors and style that suits your accommodation’s profile and prefer panoramic photos and videos of the lodge with artistic style and natural, professional result.

4. Hashtag και captions

You can create your own hashtags, that should be short and meaningful. Branded hashtags are an excellent way to push the user-generated content.

5. Instagram Stories

Don’t forget to keep your followers updated with instastories that stay on your profile for 24hours, and which can help you announce news, offers, backstage videos and photos. You can make one story permanent in your profile by highlighting it.

6. Always reply to your clients

You should never neglect to comment on your customers' comments on Instagram. Upload posts regularly, 2-3 times per week is the ideal number of posts. Take a video of your lodge and business and upload it to instastories so that your followers see how your accommodation is besides the buildings.

Last but not least, don’t forget to write at your Instagram bio the link of your website in order your followers make their bookings easily.

]]> https://www.nitereso.gr/en/blog/content-marketing-tips blog/content-marketing-tips Tue, 15 Sep 2020 00:00:00 +0000

Content marketing is the process of writing content which informs, entertains and keeps the customers close to your business. How will you choose the right content for your business or brand?
First and foremost, you should detect the target group your customer audience concerns. The criteria are based on age, city, job, interests, country, family status and more.
Afterwards, the writing of proper, fresh, creative content should be relative with your target group. Some types of content that you can use are articles, photos, videos and
audios.

5 basic tips for creating proper content marketing:

1. Upload photos of your customers ( U.G.C.) or influencers**
Create traffic, uploading photos of your customers in your business using your products or services. You should build a personal relationship with your audience and as a result your internet community will increase constantly. Choose some micro-influencers who have a high engagement rate and faithful audience that suits your interests. The results will be spectactural.

2.Write Blogs**

By far the most effective means of promoting content, blogging can bring traffic
directly and indirectly in your website and social media. Blogging gets you higher
SEO in search engines. Create your own on-site blog from where you can update
your audience and also upload articles concerning your products and brands.

3.Tell you story**

A relationship based on trust with your audience can be built if you communicate your story, a flashback at your first business steps, who you are, from where you draw your inspiration, what is your vision. You can also record a podcast or to share it via blogging.

4.Find and develop your personal style**

Adopt strategic communication, share your content while always keeping on your mind the
right style and image that your business wants to follow. Choose the colors, the frontline,
filters and lighting that suits your style. Don’t forget the famous quotes by Bill Gates: “
Content is king”. Promote useful content and build relationships with your potential clients
without direct advertising.
Always stay faithful to your aesthetic appeal and follow your personal business style in your
website as well as in your social media.

]]> https://www.nitereso.gr/en/blog/e-shop-tips-heraklion blog/e-shop-tips-heraklion Tue, 15 Sep 2020 00:00:00 +0000

Are you thinking of creating an eshop for your business but you don’t know what it takes to make it stand out and enhance your traffic and your profit? Before you choose the eshop specialist that will build your eshop you should know exactly what you want to achieve. Below you will find 5 advices for a successful eshop.

1. Search on the Internet
Look up for as much more information you need for your domain. You don’t need to
be an Internet expert, just know very well your products and services. You always
should be direct and honest in your communication and replies with your customers.
Organize your schedule in order to follow a motive for the right support of your
clients.

2. Create a strategy
You should constantly get new information gia the market prices and your
competition so that you ensure strategically that you have the best prices for your
products/ services. Try to have exclusive most of your products. Exclusivity of
products attracts more customers to your business.

3. Facile and user friendly eshop
Make the browsing process of your potential customers easy and fast by giving the
ability to users to find easily what they are looking for and order it. A user friendly
eshop with a combination of right price and products update will persuade your
clients to choose your business again.

4. Advertise your product or service
There are many ways to promote your eshop. One of the most effective ways that will
bring more traffic to your eshop is the creation and conservation of a good image for
your business in your social media accounts
.
5. Be reliable
Build trust between your business and your customers, send updates of the order’s
path until the actual delivery of the product. Meantime, you should facilitate your
clients regarding refunds and more. When you invest in your eshop properly your profits can boom.

]]> https://www.nitereso.gr/en/blog/professional-hotel-photography-heraklion blog/professional-photography-heraklion Tue, 15 Sep 2020 00:00:00 +0000

Reasons why you should make a professional photography for your accommodation

If you own a hotel, villa or a resort that accommodate visitors from all around the world, it is essential to hire a professional photographer so that you have the proper images for your hotel website, social media and all the booking platforms (OTAs) you use. Professional and specialized photos of your accommodation is the strongest
way to elevate your business and contribute to attract clients.

You can take over and do the photography on your own, however will the images be proper and effective as the professional? It would be better to invest in professional photography which definitely ameliorates the image and enhances the traffic with the ultimate goal to get more bookings.

Discuss your needs with the Photographer:
You may have a specific concept that you should explain to the photographer as well as the need of your accommodation. a professional photographer must have the knowledge, experience, professional training and specialized equipment in order to manage to fulfill your needs for the proper depiction of your accommodation. Αn accommodation photography is successful when the visitor feels part of a combined experience that your lodge offers, while the photos should depict the unique experience that will be obtained from your services. The photographs should promote the different services and experiences your accommodation offers, which means strong depiction of spaces with well designed architectural synthesis which feature delicately the trademark.

If you wish your business to have a proper and complete presence which is necessary to invest in professional photography of your lodge and to update your visual content. Provided that you offer high quality services to your customers you shouldn’t rely on photos that you have shot with your phone or photos with low quality. The results of professional hotel photography will impress you.

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